Archive for September 2011

Understanding the Purpose of Marketing

You’re doing all the things your supposed to do to position your company in the marketplace…. e-mail marketing, direct response marketing, engaging in social media, publishing your newsletter and on it goes.

But, have you ever asked yourself what all these marketing initiatives or tactics are supposed to do for your company? Or better yet, what is the real purpose of your marketing?

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Understanding Valuable Information First

Need a quick cash to fix your financial problems? You have your work but still it is not enough to accommodate all the expenses you are incurring daily especially the things that are not included in the budget. Regular workers usually experience this problem since they only receive their salaries every 15th and 30th of each month which most of the time, forced them to stretch their salaries to fit their budget until the next payday. This is where the problem lies-when emergency or unexpected expenses occur; they have no choice but to make amendments on their budgets. This scenario will lead in financial shortcomings and other due bills that must be paid immediately.

If you are into this kind of situation, you just might as well try what most people are doing-they avail the payday loan help. Payday loans are the cash that are being lent to a particular borrower at the very same day of its application. With the quick cash on your hand, this would only mean that you could now solve your financial problems that are bothering you for some time now.

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Sales Prospecting Techniques

Is there an alternative to cold calling in sales prospecting? There is and it’s good old Google! Ah, Google! Possibly the greatest invention of the 20th Century. What did we ever do without it? I know what I did without it because I was selling before it existed. I can remember spending a whole 4/5 days ringing the head offices of my target clients so that I could get their annual reports. These annual reports were like gold dust because they listed every regional office, they outlined the company’s vision for the future and they gave the basic financial information about the company. In short they gave me all the information I needed to know to generate my sales strategy for the coming year. Way back in the day, that 4 days was the best investment in my sales year. What I did then was easy to do but it was also easy not to do. That’s why many of my competitors never did this level of research.

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