Archive for September 2011
Life Insurance Leads
Life insurance is a form of insurance wherein the risk assumed by the insurer is the risk of death of the insured. People buy life insurance policies to ensure the financial interests of the beneficiary in the event of the insured’s death. The beneficiary receives the policy proceeds upon the demise of the insured. The life insurance company prices the policies after considering the claims to be paid, administrative costs and profits.
There was a time when life insurance agents tried their luck knocking on doors trying to sell life insurance. Times have definitely changed. Today, most people know the importance of life insurance, which makes most people Life Insurance Leads.
Business to Business Sales
Business to business sales can be much different than retail sales. Businesses have budgets they are working with and immediate needs that must be filled or the company could go out of business. A retail customer will not pass away if she does not buy that new washing machine right now. But if that printing company does not get new presses then it may not be able to compete in the marketplace. Use good sales strategies when you are involved in business to business sales.
Cold calling in business to business sales can be frustrating and tedious. But it is a necessary part of the process that every sales professional must master. Any person you get on the phone could possibly influence the decision-makers’ opinion, so you should have a professional attitude from the moment you dial the phone. The term used to describe secretaries and receptionists is gatekeepers. The gatekeeper’s job is to screen calls for the decision-makers. Make friends with the gatekeepers and you will gain access to the decision-makers.
Management and Leadership Value Realization
Picture two fires ablaze in your beloved community. Different individuals represent each building with equally good plans on how to stop the fire. One steps forward reminding the people that his historic site has a valuable legacy to all, while the other structure is merely an empty warehouse. He calls out with hands held high for everyone to grab their buckets and form a line, chanting cheers to their accomplishments. The other person gets out their blow horn barking out orders to get going, demanding results or else, “I’ll hit you with my cane.”
Where would you focus your efforts? To whom would you give your highest level of efforts? People who are inspired to do their best for a larger purpose bring substantially more than lemmings “going through the motions” in fear of disciplinary action.