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Car dealerships have gained a very-poor reputation over the years. With a weak economy, customers with limited budgets, and a negative perception of the industry as a whole, automotive dealers have been struggling to drive sales. This doesn’t mean it’s time to give up, however, but rather it’s time to get more creative with your marketing. One of these suggestions could be just what you need to move more vehicles off your lot.

1. Word-of-mouth and referrals-If you don’t have referral incentives in place, now’s the time to start. Make sure your salespeople are handing out their business card to every customer they meet and asking them to tell their friends and family about their great buying experience. It’s quite surprising how many dealerships don’t take advantage of this. Car buying is about a trusting relationship, and potential customers will trust their friends and family much more than they will trust your advertisements, plain and simple. Create a brochure that describes your referral program and also feature it at all your sales desks using vinyl decals, so customers can read about it while they’re waiting for the sale to be completed.
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